Creativity is the ability to produce ideas that are both
novel and valuable. The outlets
for creativity vary by culture.
Results from tests of intelligence and creativity suggest that a certain
level of aptitude is necessary but not sufficient for creativity. In general, people with high
intelligence scores do well on creativity tests. But beyond a certain level (a score of about 120) the
correlation between intelligence tests and creativity disappears. So there is clearly more to creativity
than intelligence scores.
Studies of creativity people suggest FIVE other components
– a well developed base of knowledge. “Chance favors only the prepared
mind,” observed Louis
Thinking Skills – an ability to see things in new ways, to recognize
patterns, to make connections.
To be creative you must first master the basic elements of a
problem, then redefine or explore the problem in a new way.
Personality – one that tolerates ambiguity and risk, perseveres in
overcoming obstacles, and seeks new experiences rather than following the
pack. Ability to persist
Motivation – People will be most creative when they feel motivated
primarily by the interest, enjoyment, satisfaction, and challenge of the
work itself, rather than by external pressures.
Environment – an environment which sparks, supports, and refines
creative ideas. Most
creatives are not lone geniuses, rather they are mentored, challenged, and
supported by their relationships with colleagues.