Creativity is the ability to produce ideas that are both novel and valuable.  The outlets for creativity vary by culture.  Results from tests of intelligence and creativity suggest that a certain level of aptitude is necessary but not sufficient for creativity.  In general, people with high intelligence scores do well on creativity tests.  But beyond a certain level (a score of about 120) the correlation between intelligence tests and creativity disappears.  So there is clearly more to creativity than intelligence scores.


Studies of creativity people suggest FIVE other components of creativity:


  1. Expertise – a well developed base of knowledge.  “Chance favors only the prepared mind,”  observed Louis Pasteur.


  1. Imaginative Thinking Skills – an ability to see things in new ways, to recognize patterns, to make connections.  To be creative you must first master the basic elements of a problem, then redefine or explore the problem in a new way. 


  1. Venturesome Personality – one that tolerates ambiguity and risk, perseveres in overcoming obstacles, and seeks new experiences rather than following the pack.  Ability to persist after failures.


  1. Intrinsic Motivation – People will be most creative when they feel motivated primarily by the interest, enjoyment, satisfaction, and challenge of the work itself, rather than by external pressures.


  1. Creative Environment – an environment which sparks, supports, and refines creative ideas.  Most creatives are not lone geniuses, rather they are mentored, challenged, and supported by their relationships with colleagues.